My Sweet November: Day 5 – The Googlization Will Not Be Televised


Once upon a time, Google was the new guy in a class full of search engines popping up uncontrollably almost overnight. Poor Google was plain, a white page with an address bar and its name. Yahoo! cast a big shadow, and little Google would stand under it for shade.

As a freelance ghostwriter (at the time) and editor, I would warn other people not to get into freelance work. Back then, technology was expensive, and even if you had the cash to buy a computer and Microsoft Office, it would be a long time before you recuperated your initial investment.

This was 2007, and Microsoft was king. If a brand newbie set out to buy just a laptop and a Microsoft Office license, it’d have the potential to set the would-be writer back almost two grand! And with no guarantee of work, the freelance world was not a smart place to plant your flag.

Eight years later, with Internet Explorer long gone and Chrome running the show on all my apps, I’m thrilled at this shift in power in favor of the consumer!

It’s Google Day around here!

Well, at least for me it is as I just wrapped Lesson 7: 6 Ways to Get Hip With Google. The lesson is a part of Gina Horkey’s course, 30 Days or Less to Freelance Writing Success, which I’m currently studying while blogging my way through it. LOL.

Google’s free programs mean anyone (and everyone) has the opportunity to find success as freelance professionals.

They’re every fellow starving artist’s best friend.

1. Gmail

New one specifically dedicated to freelance/my business. Consider using your to make it easier for potential clients to find you.

2. Google Drive

Cloud-based storage is accessible from anywhere. I’m no stranger to data loss due to technical difficulties. I’ll never lose the contents of my Google Drive.

I’m working on setting up the organizational system I’ll use to get my business off the ground. I’ll have a main folder called, “Writing,” and another named, “Home.” Within “Writing,” I’ll have sub-folders and each client will have their own.

You can share files by dropping them in an email or sharing the folder the doc sits in. 

3. Google+

Remember to complete profile and post content from time to time. Odds are you’re increasing your “Google Standing” or your search ability! 

4. Google Hangouts

It’s how Mastermind meetings are held. Alternative to Skype for Chromebook. Screen sharing capabilities, Chatbox for sending links. Can house multiple parties (up to 19?) on same call

Try out with friend before using it with client. It runs slow and you don’t want your clients to catch you mid-yawn. 

5. Google Calendar

I don’t use one, but I need to. I keep a stack of torn sheets of paper with notes on them. I may decide to give it a go.

6. Google Voice

A freelancer’s best friend, it’s a clever way to disguise your own phone number.

In Conclusion

Larry Page and Sergey Brin, Google’s founders, started in a dorm room in 1995. In the 20 years since they launched, they’ve built a multi-billion-dollar, global empire by giving their products away in an act I call The Googlization.

I’m not so delirious that I think I’ll achieve the level of success Brin and Page have. Still, today I was reminded that these guys were once a startup venture, piggybacking their website off of someone else’s server (like me ☹  (thanks, WordPress).

I don’t know where I’ll be in 20 years. Maybe, I’ll have a successful behemoth of a business raking in canyons full of cash. I’ll tell you what, though, if it did happen, I’d give my stuff away too!!

About Cruz Santana

Cruz Santana is a cancer-fighter, professional writer, editor, and business consultant specializing in web building, content management, bookkeeping, and traffic optimization strategies. A nine-year veteran of the entrepreneurial world, she has a handle on which techniques work and which don't. She isn't afraid to step out of the box to overcome challenges. An alumni of Texas A&M University, she's well-versed in science and medicine. A voracious writer, she's been featured in The Huffington Post and The Write Life. Her VA clients benefit from her experience in content management and bookkeeping. In addition, she is the author of "Phenomenal Dad: Ten Lessons on Single Fatherhood from a Tougher-Than-Nails Single Mom," her first published book! When not developing marketing strategies that flirt with the avant-guard, she loves kicking back on the couch with her small army of seven babies to watch old movies. Hitchcock films are her favorites!
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