My Sweet November: Day 27 – Diversify Your Business


Diversifying your online business opens up income streams you wouldn’t otherwise have access to. Expanding your business is a no-brainer. For example, this WordPress struggle I’ve been on has me seriously thinking about writing a course and offering Web design services as part of my business’ offerings.

In 27 days, I’ve already opened up another possible income stream other than writing and editing. Whether or not I choose to take my business there, the option exists.

Options for Diversification

In case you haven’t been plagued by being forced to learn all about WordPress from scratch like I have, Gina put together a list of options to look into. Remember you’re not married to any of these. You could try offering a new service for a spell. If it doesn’t perform well, cut it. This is your business, after all. You get to call the shots.

30 Days or less to Freelancing Success


This is where I started because I love my craft. I’ve worked as a writer for eight years. It interests me and excites me to write content for other people. That said, I’ve definitely have had to learn to adjust.

Having spent years as a technical writer, ghostwriter, and creator of works of fiction, there was a bit of a culture shock in my transition. I’ve said this before but learning to format and write for the Web is like learning a whole new language.

As challenging as it’s been for me sometimes, it’s all been 100% worth it!


This is another field I absolutely enjoy. Spotting the errors of others has sort of come naturally for me. I enjoyed editing manuscripts, technical documents, manuscripts, and other works.

Not everyone can edit well. It’s a skill in every sense of the word. The job involves taking someone else’s magnum opus and correcting it to improve its quality. It can be a sensitive subject.

I’d absolutely love to edit a website! These days, I come across so many that can use some help here and there. Small tweaks would make a big difference. This is a lesson I learned from The Yahoo! Style Guide.

30 Days or Less to Virtual Assistant Success

Virtual Assistant

This field has me thinking. Gina makes the majority of her six figure income from two VA clients! Two!!

As a ghostwriter, I basically worked as a type of virtual assistant to writers. The job wasn’t demanding, but I did feel at times as if I was babysitting someone. I’ll have to think this one through.

Gina offers a course called 30 Days or Less to Virtual Assistant Success. I’m pretty sure I’m going to sign up for it sometime in the near future.

Social Media Management

I’ve seen a ton of postings looking for someone to do this job in the last few days. This one, too, has me thinking. So far, the posts I’ve seen don’t pay much.

Still, it’s worth researching for yourself.

Business Coaching

Gina seems like a great coach. She’s so involved with her students, and she genuinely cares about their success. This is so rare to find in people. Two days ago, I mentioned I wanted to hire Gina as my mentor. I still plan to ask her. For now, my priority is to finish out the month, evaluate my progress, and move forward in December.


I have tons of ideas for products, books, courses. I could write several. But I don’t feel like I’ve learned enough to try.

With time, I’ll develop something. At the very least, I’ll start a course teaching people how to navigate the ins and outs of WordPress. The entire time I fought with the site, I kept thinking that I cannot be the only one having issues with it.

I’m almost certain I’ll start on this one in The New Year.

In Conclusion

Successful businesses learn to diversify and offer different services and products. This ensures long-term growth by establishing other income streams. If for no other reason, think of the advantage of not having a mundane day.

Writing, editing, virtual assisting, social media management, business coaching and developing books and courses are not your only options for expanding. After completing this lesson, I’m seriously thinking about offering Web design as part of my offerings.

My objection to taking on too much is I want to work smarter, not harder. I don’t want to spend long hours working. I have to think of my health, too. With any luck, I’ll devise a way to earn some passive income to supplement me in case I end up unable to work.

Photo Credit: Philip Linden’s closing speech at SL6B 16 via photopin (license)

About Cruz Santana

Cruz Santana is a cancer-fighter, professional writer, editor, and business consultant specializing in web building, content management, bookkeeping, and traffic optimization strategies. A nine-year veteran of the entrepreneurial world, she has a handle on which techniques work and which don't. She isn't afraid to step out of the box to overcome challenges. An alumni of Texas A&M University, she's well-versed in science and medicine. A voracious writer, she's been featured in The Huffington Post and The Write Life. Her VA clients benefit from her experience in content management and bookkeeping. In addition, she is the author of "Phenomenal Dad: Ten Lessons on Single Fatherhood from a Tougher-Than-Nails Single Mom," her first published book! When not developing marketing strategies that flirt with the avant-guard, she loves kicking back on the couch with her small army of seven babies to watch old movies. Hitchcock films are her favorites!
This entry was posted in Blogging, Editing, Entrepreneur, Freelance Writing, Pitching, Solopreneur, Uncategorized, Work-at-Home and tagged , , , , , , , , , . Bookmark the permalink.

1 Response to My Sweet November: Day 27 – Diversify Your Business

  1. Pingback: My Sweet November: Day 29 – Become an Affiliate | The Freelance Dance

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