October & November 2015 Income Statement

Nov Inc

Here’s a lesson I learned from Gina Horkey: Post your income reports. She says she admires when others do it, and it’s one thing that attracted me to the course in the first place.

By sharing and being open with the good, bad, and ugly of the freelance world, you can help guide others by helping them avoid the same mistakes you’ve made. I’ve learned a lot from Gina. I owe much of it to Gina’s course, 30 Days or Less to Freelance Writing Success.


I started this venture in the beginning of November by blogging my way through Gina’s course. I decided to do this, in part, to hold myself accountable and stick to every aspect of the course.

You can review every detail of my journey on my blog in a project I called, My Sweet November.

I’ve been working at meeting my pitching goal every day by sending out 10 pitches each day.

  • 4 in response to ads
  • 3 cold pitches with ideas
  • 3 cold pitches to under-utilized websites and blogs

So far, I’m pitching with a 46% success rate.

My First Pitch

I sent out my very first pitch on Day 11 and booked the gig that night! This client has been very good to me and even contributed a the review you’ll find on my Client Testimonials page.

Other Pitches

Now, the 46% I refer to includes paid and unpaid work. I’m still waiting for payments from a lot of paid work. So far, only my first client has been prompt with payments.

The First Two Months

I’m keeping a profit-and-loss statement for each month, October (when I purchased the course) and November (when I worked and blogged it). In addition, I’m keeping a rolling total of how much money I’ve made. Also, I’m keeping a record of money I receive (not bill).

November-December: $100 November’s income – $64 October’s start up expenses – $34 November’s expenses = $66 profit (a 104% increase month-over-month!)

My expenses have also decreased, but I suspect this is only temporary. Below is a detailed breakdown.

Screen Shot 2015-11-30 at 8.55.22 PM

A Profit

That’s right! I broke a profit my first month!! Granted, it’s a small one, but it’s there! It’s a reason to celebrate by pitching some more!


In October, I spent money on Gina’s course and the Yahoo! Style Guide. In November, I joined Tom Ewer’s Paid to Blog Jobs. I haven’t yet had a chance to try it out, but I certainly will and will report back my findings as always.

Thoughts on the Month

I cannot believe how far I’ve come! I’ve managed to turn a profit my first month by bootstrapping my business from the ground up. There’s no reason anyone else can’t do it!

Goals for December 2015

I have a few.

  • Make $1,000 to cover Christmas expenses
  • Open a savings account specifically for this
  • Get into a major publication, which could open doors in the future
  • Increase my pitching to compete in Gina’s pitching contest

New Blogging Schedule

While nothing thrilled me as much as getting up every day, day after day, to write about my experiences, it’s time to let go of my ambitious schedule. Moving forward, I think I’ll stick with one weekly blog post on Mondays. If there’s something super neat to share, I may add one or two during the week.

I’d especially love to start a weekly Friday-afternoon post covering one major thing I learned that week. You never know!

Keep Hustling

Don’t stop. I’m not! We’re doing this together right now. You’re not alone. If there’s anything I can do to help you, or if we can help each other, please contact me. I’m on Facebook, Twitter, and Google +. I’ll follow everyone who follows me.

Stay in touch and let me know how your Sweet November went. Together, we can do this!

Thanks for reading!

About Cruz Santana

Cruz Santana is a cancer-fighter, professional writer, editor, and business consultant specializing in web building, content management, bookkeeping, and traffic optimization strategies. A nine-year veteran of the entrepreneurial world, she has a handle on which techniques work and which don't. She isn't afraid to step out of the box to overcome challenges. An alumni of Texas A&M University, she's well-versed in science and medicine. A voracious writer, she's been featured in The Huffington Post and The Write Life. Her VA clients benefit from her experience in content management and bookkeeping. In addition, she is the author of "Phenomenal Dad: Ten Lessons on Single Fatherhood from a Tougher-Than-Nails Single Mom," her first published book! When not developing marketing strategies that flirt with the avant-guard, she loves kicking back on the couch with her small army of seven babies to watch old movies. Hitchcock films are her favorites!
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3 Responses to October & November 2015 Income Statement

  1. kasiajradzka says:

    Congrats on a great first month! A profit is a profit and a start to great things.

  2. Pingback: Kicking Butt and Taking Names: My December 2015 Income Report | The Freelance Dance

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