Kicking Butt and Taking Names: My December 2015 Income Report



Oh, yeah! You read that right! I’m gloating and happy dancing all around the interwebz!

Here now I have for you, my second (and AWESOME) freelance income report for the month of December 2015.

Ya ready? Let’s do this!

Some Backstory

I maintain a rolling total on my profit-and-loss statement each month. I track only income that is received and not billed because I can’t spend what I do not have. I do the same thing for expenses.

Previous report:

  • October-November: $100 November Income – $64 October’s start-up expenses – November’s expenses = $6 profit ($6 rolling profit)

You read that right! I broke a profit my first month!! Size can’t take it away from me!

December’s Results

Income: $1,075, an ENORMOUS (975%) increase month-over-month!

Expenses: $127, roughly 12% of net income.

Net Income: $948 (after expenses, but before taxes).

Income Breakdown

Writing: 79%

Editing: 9%

Affiliate Sales: 2%

Other (Bonus): 9%


Honestly, I find my expenses to be high. I invested back into my business, so that’s good. But I’m not sure about how much I should be reinvesting.

I paid for the second month of my job board membership through Paid to Blog Jobs. It has more than paid for itself since I ended up scoring the world’s greatest gig at Guyvorce through it. So, I’m going to keep it and stick with it for a while.

In addition to all the great things that have happened, I also scored my first guest contribution to The Freelance Dance! My friend, Zachary Switzer, wrote this neat poem for my readers. I truly loved it and received the most likes out of any post on this site! Hooray!

Then, there’s the tedious issue of PayPal fees. They made up 23% of my overall expenses. It may be time to look into alternatives.

Thoughts on the Month

Last month, I said I wanted to make at least $1,000 for this month. Boy did I stomp on that one, didn’t I?

Additionally, I opened a savings account to cover goals and another to save for taxes.

I also said I wanted to get into a major publication. CHECK! Guess who got into The Write Life?

Lastly, I wanted to increase my pitching to compete in Gina Horkey’s December pitching contest. Well, guess what? I won!

To say that I’m blessed is a gross understatement!

Goals for 2016

I wrote a separate post all about my goals for 2016. You can read it at length here.

In addition to these, I’d like to hit the $10K mark by October. Isn’t that nuts? But, it’s true. With a little sweat equity, I’ll get there!


What am I afraid of? Failure. I’m terrified that I won’t make it. That I’ll come this far only to end up lost with nothing next month. Challenges will be there, I know that, but I need to be able to put on my big girl knickers and do what’s best for my business. I need to make the tough decisions in 2016.

One of the decisions I’m mewling is turning down clients. Why would I do such a thing? Well, for starters, they don’t pay much. We’re talking less than a penny per word for posts no longer than 500 words. I may take one to try it out, but long term, there’s no way I’ll be able to sustain a living with that.

I’ve fallen. Many, many times I’ve fallen on my face before. Each time, I’ve gotten back up. This, all of this, is one great big version of that. I keep getting up because I can’t fail. I can’t let it end that way.

You’re Not Alone

If you’re on this journey too, know that you’re not alone. I’m doing it, too. I’m right beside you just as scared and overwhelmed as you are. But we do what we have to do so we can do what we want to do. That’s my new motto. We have to get back up. We have to move past rejection letters. Especially, if we want to succeed.

I love supporting people on their journey. Please reach out to me via Facebook, Twitter, Google+, or LinkedIn. Keep in touch! Let me know how you’re doing.

How’d your month shape up? What were some of your challenges as the clock struck midnight on 2016?

About Cruz Santana

Cruz Santana is a cancer-fighter, professional writer, editor, and business consultant specializing in web building, content management, bookkeeping, and traffic optimization strategies. A nine-year veteran of the entrepreneurial world, she has a handle on which techniques work and which don't. She isn't afraid to step out of the box to overcome challenges. An alumni of Texas A&M University, she's well-versed in science and medicine. A voracious writer, she's been featured in The Huffington Post and The Write Life. Her VA clients benefit from her experience in content management and bookkeeping. In addition, she is the author of "Phenomenal Dad: Ten Lessons on Single Fatherhood from a Tougher-Than-Nails Single Mom," her first published book! When not developing marketing strategies that flirt with the avant-guard, she loves kicking back on the couch with her small army of seven babies to watch old movies. Hitchcock films are her favorites!
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5 Responses to Kicking Butt and Taking Names: My December 2015 Income Report

  1. My challenge has been that I am rated with high stars and tiers on freelance sites, but the available work is for low pay. Not only that, so many of the clients want their articles “well-researched and quality articles”, but they don’t want to pay for that. I used to do those. I would spend hour upon hour… and I got a lot of work, but it worked out to $10 – $20 for 12 to 16 hour days. When I find an article that pays better and has a topic I can run with, I do just that. I have never been rejected, but as I said, those are few and far between. It would be great if I could find a regular blogging job. As the new year came in, I was pondering the fact that when I got on my blog here, I tend to write with a lot of “I’s”. I do that because I ghost write and it isn’t fulfilling on a personal level. If I could use my ghost written articles for a portfolio, I would probably get more work. To be honest though, there are too many of those with topics about which I don’t care or even WANT to write. This year, I want to write for myself and I want to make money doing it.

  2. Mike says:

    Hi Cruz,
    Just discovered your blog from Gina’s site. I love the transparency that you show in this post. Kudos, on your Freelancing Dance! 🙂

  3. Pingback: Freelance Writing Income Report Roundup – December 2015 - Freelance Writer Startup

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