Hiring My First Subcontractor

What I Learned This Week- (1)I can’t believe I just typed those words! All at once it feels both surreal and like it’s been a long time in the making.

But this is actually happening! And I’m overjoyed by it!

What you may not realize is that most freelancers want nothing more than to grow their businesses beyond capacity. All they see is the opportunity to earn well. When we’re blinded by money and rare opportunities we become blinded to the client’s needs (remember, the one who gave you the overflow to begin with?).

Overflow isn’t healthy for any business. Not only do important tasks get shoved to the always-trusty backburner, but your client will eventually lose faith in you. That chance you got was probably your only one. In this industry, just like in any other, what your client needs, wants and expects from you is paramount!

If you’re ever in this position and have hyperextended your time and availability, consider hiring someone to help you lift some of the load – a virtual assistant, if you will. You don’t have to call he or she that title, but the job is the same. A great VA will help you organize the mess you got yourself into and help you better please your boss!

My Business’ Needs

I know what you’re thinking, it ain’t but 5 months old! what could she possibly need help with?

A great question, by the way!

The answer? Well, it’s not a difficult one. Basically, I need help growing my business. That’s what VAs do after all!

I know, you’re rolling your eyes. Sorry. It’s too far to general an answer to be considered a suitable response.

Allow me to further explain.

Social Media Management

I love sharing my stuff on social media. But, I don’t have the time to dive in and absorb all the different ways that Facebook and other platforms can increase my following and generate traffic to my business. I simply don’t have the time. I’ll add, and I’m not all that fond of it, anyhow. Jumping on there, for me, is always about the obligatory postings. I haven’t done badly, mind you. I just need someone in place on my team (I HAVE A TEAM!! Yay!) to handle growing my audience in that aspect — someone who I know can make it happen.

Creating Graphics

Another time suck! And, sadly, another thing I love to do.

But realistically, I can’t make the time to constantly create graphics for this or that. I’ve done fine on my own (meh… not really…), but I’m planning some major things for The Freelance Dance in the coming months. My VA clients are, too. I need to stay ahead of schedule when it comes to these projects. Stopping to make pretty pictures (unfortunately!) will do little to get me or keep me there.

Having a dedicated graphics assistant who can let me choose from a few samples would be awesome! It would give me back hours in my week. And it would create a nice time cushion to help me deal with delayed tasks immediately.

Hiring (2)A Strong Candidate

Now where would I find someone who could handle both these tasks? Someone who can think on the fly and grow my social media presence by using proven strategies that have worked with great success?

Deadlines are everything. And I need to know that my VA can get me what I need in time for me to meet them without hyperventilating several seconds into the final minute of the 11th hour.

Now, I’m pretty easy going. But this person has to hold his or her own. And most of all, there has to me something in it for he or she to gain and learn from.

Do I know anyone like that?


As a matter of fact, I do! TJ and I work together for Dennis Work, Manager of Guyvorce. TJ handles the site’s social media and audience outreach. And honestly, I’m in awe of his work!

Not only is he a freakishly talented writer who’s only grown in his craft since I met him initially back in December, he’s also a hard worker with plenty of initiative to handle my site’s needs. I trust him and in what he does because I’ve seen the numbers myself!

Guyvorce has gained 5K followers from just Facebook since I joined on in December 2015. That’s five months! I’m excited by that growth and can’t wait for that to be me!

As for the graphics part of what I need, TJ has created a few of the graphics I use for Guyvorce’s articles. They’re eye-grabbing, and I need some of that for The Freelance Dance!

Final Thoughts

Our schedule is pretty lax, and we’ve worked together now for a few months. He’s a great artist and terrific scribe. A father, military man, and family guy, he’s excited about what he does and what he’s learned. And I love to teach!

The online world of business isn’t for everyone. There’s no way I could’ve kept going the way I was. It can’t be done. If I want to reap rewards from my business, I have to be willing to invest in it and in the right people. That’s the only way to grow. The reigns must leave your hands for you to pay attention to what’s going on around you. This is that kind of situation.

I love what I do and enjoy working with my clients. But I’ll no longer ignore my own business’ needs. In the future, I plan on writing a few courses. One of which is already outlined. It sits stagnant because I don’t have enough time to write and develop it. I’m hoping that this will change really soon.

TJ, thanks for coming on board to help a tiny business grow 🙂

About Cruz Santana

Cruz Santana is a cancer-fighter, professional writer, editor, and business consultant specializing in web building, content management, bookkeeping, and traffic optimization strategies. A nine-year veteran of the entrepreneurial world, she has a handle on which techniques work and which don't. She isn't afraid to step out of the box to overcome challenges. An alumni of Texas A&M University, she's well-versed in science and medicine. A voracious writer, she's been featured in The Huffington Post and The Write Life. Her VA clients benefit from her experience in content management and bookkeeping. In addition, she is the author of "Phenomenal Dad: Ten Lessons on Single Fatherhood from a Tougher-Than-Nails Single Mom," her first published book! When not developing marketing strategies that flirt with the avant-guard, she loves kicking back on the couch with her small army of seven babies to watch old movies. Hitchcock films are her favorites!
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2 Responses to Hiring My First Subcontractor

  1. Daryl says:

    Nice to see that the business is growing Cruz!

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